www.bluenile.com Site Review

Blue Nile is the premiere online place to purchase diamonds. It offers many tools to learn about the characteristics of diamonds and to shop by the 4 Cs of diamonds. Cut, clarity, carot, color. The sliders will let you move them to find a diamond in the size and shape you want. As you adjust the sliders, the price of the diamond updates. Blue nile.com does an excellent job of helping the novice shopper out.

Bluenile.com prices are not great. If you're looking for the best price, it appears that online isn't the best place. However, it's a very good place to educate yourself about diamonds. On the other hand Blue Nile has a very friendly return process if you're not satisfied for any reason. Check out diamond.com for more information on diamonds.

If you shop at bluenile.com you will find it very well organized in categories of diamonds, jewelery, education and gifts.

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My overall rating is an 8 out of 10. I love the educational resources, and the return policy, but I think it's too important to see the diamond in person before purchasing.